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4PSA Receives 2014 INTERNET TELEPHONY Product of the Year Award
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 On Hold Company Offers Solution to Deliver On-Hold Ads on VoIP Telephone Systems
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23 October 2011
On Hold Company has officially announced that the company had developed a solution to deliver on-hold ads in a loop on VoIP telephone systems.
The idea of onHold ads is not new: messages are generally played in a loop to raise the chances of listeners to hear more ads. Nevertheless, ineffective delivery reduces the efficacy of the ads.
The company discovered a problem with on-hold message when it installed a VOIP system.
The company made use of the fact that Asterisk-based platforms had a module for playing music on hold and most of them accepted wav and mp3 files, as well as mp3 streams. Then the company hooked up a Barix Instreamer 100 to the on-hold player and connected it to the LAN.
The new music source was created in Elastix and the mp3 stream’s address was input from the Instreamer. The company obtained looping music on hold as the effective way to deliver its ads.
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