SME Business Falls Short in Customer Communications

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SME Business Falls Short in Customer Communications SME Business Falls Short in Customer CommunicationsSME Business Falls Short in Customer Communications


5 December 2011

A new study discovered that SMEs are doing their best to meet the requirements of customers, despite a belief that quick communication with customers is one of the most important factors to develop business.
Avaya conducted a research, a 700-person survey of senior managers in SME's in the UK and Germany, and discovered that 68% see responsiveness as critical to businesses success and 66% see communications as compulsory for building customer relationship.
In spite of that, over four-in-five respondents referred dissatisfaction with their company's customer service; more than half noted that they needed to make better general communications with clients.
Avaya commented the survey demonstrates that most SMEs are struggling to build a irrefutable communications strategy.

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