Fonality Phone System Drives Cost Savings and Competitive Advantage for London Private Hire Taxi Company, “Top Gear Cars”

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Fonality Phone System Drives Cost Savings and Competitive Advantage for London Private Hire Taxi Company, “Top Gear Cars” Fonality Phone System Drives Cost Savings and Competitive Advantage for London Private Hire Taxi Company, “Top Gear Cars”Fonality Phone System Drives Cost Savings and Competitive Advantage for London Private Hire Taxi Company, “Top Gear Cars”

28 September 2008

LOS ANGELES — Top Gear Cars, an independent taxi company that services the London-metro area, is using Fonality trixbox Pro business phone system to compete more aggressively with established and larger companies in the crowded London taxi market. trixbox Pro is an enterprise class, affordable IP-PBX phone system that enables Top Gear Cars to project a larger, more professional image while keeping pace with peak customer call volumes. Top Gear Cars also seamlessly integrated trixbox Pro with its legacy taxi booking and dispatching systems, enabling the company to immediately offer a new face to customers while utilizing established backend systems without custom and expensive integrations.

“trixbox Pro cut our phone costs and made us more competitive almost immediately,” said Nash Mahtani, founder of Top Gear Cars. “With trixbox Pro, customers never get a busy signal and they know exactly how long the wait time is, which has dramatically reduced our abandoned call volume. As well, with the simple integration into our databases we can now identify existing customers, personalize their call and be more effective as we service them.”

Prior to deploying its Fonality trixbox Pro phone system, Top Gear Cars maintained one small central office with 10 analog phone lines for all inbound phone calls. To help the company market a local presence in and around London, Top Gear also had 10 remote phone numbers with local prefixes that were forwarded to the central office. Phone line costs were high and did not provide enough bandwidth for all of Top Gear’s taxi requests; customers often received a busy signal that resulted in abandoned calls and loss of business. Additionally, integration with booking and dispatch systems was complicated and expensive.

“trixbox Pro made our operations more efficient and scalable,” Mahtani continued. “We can now have operators that work from home, which reduces costs and give us more flexibility during peak calling times. And, we can still portray multiple locations, while having all the calls handled by one system for a fraction of the cost.”

Top Gear Cars worked with V4 Limited, a Premium Fonality Partner based in the UK. V4 provided the local expertise to architect and deploy the trixbox Pro solution and to integrate with the company’s current booking and dispatch systems.

“Top Gear Cars was looking for flexibility, a powerful set of features and low cost, all of which trixbox Pro was designed to deliver,” said Chris Vuillaume, VP of channels and business development at Fonality. “This is a great example of how trixbox Pro can deliver a vertical solution that is deployed quickly and at an affordable price.”

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