27 February 2012

Alaris Labs – a telecommunications solution provider – releases the Alaris SMS Platform – a complete all-in-one application server to control SMS traffic. The platform provides both for transit and retail SMS services.

The Alaris SMS Platform is the instrument for traditional voice carriers to catch the new wave of tremendous SMS traffic growth and position yourself on a new market. The advantage of the platform is that it contains all the required tools to start business in the SMS services market. For wholesale carriers the platform allows for processing transit SMS traffic, while for retail service providers it gives the ability to offer a variety of SMS-based services to end-users.

Transit traffic processing is supported by the switching core with the SMPP protocol support and the intelligent routing module which provides for real-time route selection based on the cost and quality parameters of routes. The billing module of the platform provides for rate plan management, invoice generation and reconciliation. The system assures automatic profitability control and helps optimize expenses.

Retail SMS-based services are another application of the Alaris SMS Platform. It is possible to deliver a wide variety of retail business models: from a simple website-integrated texting service to marketing SMS campaigns. The SMS campaign module allows for contact lists import, filtering based on any criteria and immediate or delayed message delivery. For the sake of end-user data security the service provider may wish to allow downloading a PC application that takes care of the contact data processing, including the option to be integrated with a CRM system. The server-side part of the SMS platform then serves as an SMS gateway for the traffic generated by the downloaded application instances.

SMS notifications and broadcasting are in great demand by banks, service providers willing to SMS-authenticate users, all kinds of B2C businesses.

Additional information about the product can be obtained at the Alaris Labs web-site at www.alarislabs.com or via an email enquiry at sales@alarislabs.com.


About Alaris Labs:
Alaris Labs is a leading software development company of telecommunication carrier solutions. The company develops billing & routing systems and business automation tools for wholesale interconnect and voice transit operations. Alaris Labs has got more than 10 years of technological and marketing expertise in telecom business. Company website: www.alarislabs.com.

Alaris Labs

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