2 February 2011

SMS traffic continues its extra-ordinary rise despite the recessionary pressures experienced globally in recent years. Its innate responsiveness and increased popularity within the social networking and corporate marketing, provides a potent mix that mobile operators and service providers capitalise to enhance revenues.

Falling call rates, fast changing revenue streams and the ever increasing demands to improve quality are major factors driving operators with existing SS7 interconnects to consider this lucrative additional SMS revenue. Typically service providers are offered new connections by major carriers via an SMSC (Short Message Service Center), yet increasing transaction charges can readily hit profit margins.

The SMS Gateway solution provided by Squire Technologies, enables service providers to connect directly to an operator's core network over an existing SS7 connection, thereby reducing transaction charges and improving margins.

Building on Squire Technologies' core SS7 expertise the SVI-SMSG provides a highly flexible, and scalable carrier grade SS7 SMS Gateway, allowing operators to send and receive SMS via SS7/SMPP whilst supporting SS7 interconnect over traditional TDM networks and next generation IP networks via SIGTRAN.

Introducing SMS termination into service providers' portfolio, is an ideal way to grow revenue via added value services, and as marketeers innovate greater wholesale and B2C solutions this further reinforces its use as part of a service providers' strategy.

Andrew Cooper, Managing Director, Squire Technologies, "We strive to work with our clients on their existing infrastructure to deliver the future of our industry today, ensuring a significant Return On Investment (ROI) for our customers and maximising the value of our products and services."

Squire Technologies, http://www.squire-technologies.com
Squire Technologies provides leading edge NGN and TDM telecommunication products and solutions with world-class installation and support services to deliver carrier grade products worldwide. Supporting high availability, scalability with a fully featured management system, catering for both small interconnect up to large international points of presence.

To implement SMS as part of your strategy, contact sales at Squire Technologies.

t: +44 1305 757314
e: enquiries@squire-technologies.com
w: http://www.squire-technologies.com

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