VoIP is a Commodity

home sitemap     rss

Quick Search
advanced search →

Voip News

WhatsApp Begins Voice Calling Feature
WhatsApp is a popular messaging service that many people use in lieu of SMS messaging. Recently, WhatsApp began gradually rolling out a new VoIP feature that will allow users in India to engage in voice…

Voxox Will Now Supply Cloud Phone Hosted VoIP
Every business owner is looking for ways to save money, time, and to increase the productivity of their business. Voxox, an internet phone service provider, is now offering a solution to this concern.…

Voip Press releases

4PSA Receives 2014 INTERNET TELEPHONY Product of the Year Award
Orlando, Florida - February 4, 2014 - 4PSA - a technology leader in cloud communications software, announced today that TMC, a global, integrated media company, has named VoipNow Cloud OnDemand as a recipient…

Popular Providers
by creation press releases

- Voicebuy Wholesale VoIP Provider
- Polycom Inc
- Huawei Technologies
- Super Technologies Inc.
- 4PSA

VoIP is a Commodity VoIP is a CommodityVoIP is a Commodity

23 September 2011

VoIP is a commodity. Don’t believe me? I would be surprised to hear of a company who hasn’t been offered this technology in one form or another. I mean really, hard VoIP users topped the 100m mark based on Research conducted in UK and released in 2010. In South Africa, Bred pre 2005 -legalized then, 6 years on, and VoIP is more of a topical subject today than ever before.

The only difference now is that VoIP has a new face. There used to be a clear distinction between VoIP, IP Telephony and Unified Communications. Going forward, its going to be about Users (not devices) and Applications (not Features).

I am terming this piece as VoIP 2.0 with the intent of highlighting what I believe to be ‘Survival mode for VoIP’. Those not moving with the times will struggle to retain their customers until they can wrap enough value around what it is they are offering. The market is ready for Providers to step up to the plate.

So what trends in this “2 dot 0” acronym? In my view, the “2.0” wave is about Innovation, to continue re-inventing yourself, focus on changing the user experience, and adding value to your customers by addressing their individual and specific communication requirements. Fundamentally, The normal VoIP Value Proposition just doesn’t cut it anymore.

VoIP 2.0 is not going to be about Cheap Minutes - VoIP 2.0 is going to be about Application. Cheap(er) minutes will be the value-add and not the primary reason for adoption of the technology.

A few examples of this could be (or a few examples of VoIP Applied, versus VoIP LCR (Least Cost Routing)
Connectivity via VoIP = Commodity. Survivability through VoIP = Application.
VoIP onto Cellphones = Commodity. Mobility, Single Number Identity, Always being Contactable = Application.
VoIP conferencing = Commodity. Managed and Recorded Conferencing, Voice and Video; with Collaboration between users – on the fly = Application.

Customers have started to realize that Productivity gains, Improved Efficiency, and Seamless Contactability through VoIP are now tangible measurables. This isn’t “pie in the sky” stuff anymore. Unified Communications can be ‘general’ technology, but when mapped into a customer’s organization in a way that positively affects how that company does business – well that’s then you start to realize these benefits.

The Key differentiators in a market with these dynamics will be experience, and flexibility. I would like to think that there aren’t too many Major providers that bring both to the Market. Understanding who is and who will be positioned in the future - One thing is for sure – I don’t foresee more than a small handful of players in the next 3 years. Simply said, the Mammoths will continue to growth, certainly through acquisition of smaller players.

However, this doesn’t mean that those will be the only identities in the market. Building, Licensing, and Managing a VoIP Network simply isn’t a viable option anymore. Interconnect Agreements and Network Licenses are hard to come by, they’re expensive, and they eat away at the bottom line. This will present an opportunity for smaller companies to get involved and provision white-label services from the Major operators.

We will see an abundance of New Age technologies backed by Carrier Class Networks in many forms - VoIP driven applications and Business Models that will take us into the New Era, such as Hosted PBX as a Premise Based alternative, the move to open applications embedded into Common Interfaces which will tie in with Mobility, and last but certainly not least, Integration with common Business Applications.

At the end of the say, VoIP Providers need to start changing in an adapt or die Comms world. The next wave of Communications is on us, and in our Market, we’re seeing a lot more Small Businesses with Big Business requirements.


stat Statistic ( + )

All Releases from WhichVoIP.co.za →
All press releases of Android →
All press releases of Asterisk →
All press releases of Billing →
All press releases of Call Center →
All press releases of Cisco →
All press releases of Developer Tools →
All press releases of Google Voice →
All press releases of GSM VoIP →
All press releases of IP PBX →
All press releases of Iphone →
All press releases of Mobile Voip →
All press releases of Polycom →
All press releases of Skype →
All press releases of Small Business →
All press releases of Telepresence →
All press releases of Testing & Monitoring →
All press releases of Verizone →
All press releases of Videoconference →
All press releases of VoIP API →
All press releases of VoIP B2B →
All press releases of Voip Conference →
All press releases of VoIP DID →
All press releases of VoIP Gateway →
All press releases of VoIP Hardware →
All press releases of VoIP International A-Z →
All press releases of VoIP Software →
All press releases of VoIP Solutions for Providers →
All press releases of VoIP Termination →
All press releases of VoIP Training →
All press releases of Vonage →


Business VoIP Providers
  • ringcentral logo

  • Business VoIP Hosted PBX

Residential VoIP Providers
  • VoIPo

  • Axvoice

Send SMS for Free →