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 Broadband for Britons is 'more important than sex'
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3 January 2011
According to the results of the new research, Britons would rather stay without sex, chocolate and television than live without their broadband connection.
As part of the survey with 5000 respondents, Sky Broadband asked what people would wish to forego in January.
Only 3% of respondents answered that they would be happy to cut off their broadband, and this in comparison with 16% of women and 4% of men who answered that they would give up sex.
Chocolate was mentioned by nearly a quarter of women as something they could stay without, with over 40% of men saying the same.
The director of broadband and telephony at Sky, Delia Bushell stated: "The verdict is pretty clear - you can take away sex and chocolate but you'll never take away our broadband."
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